The project was initiated because users were frustrated with the long journey from home screen to a friend’s favorite restaurant list.
Yelp is a mobile and web application that helps users find local businesses. It is also a platform where users are able to find events, talk with other Yelpers, and find, rate, and review businesses. Yelp identifies their target audience as 20-50-year-old urbanites on their local audience page based on high intent local search behavior.
User journey experience map of finding their friend’s favorite restaurants in the area
“Where do I go to find my friend’s favorite restaurants?”
– Yelp User
What users want
“It’s less likely that I would want to search by a friend, more likely that I would want to search by the top ten based on price, top rated on top of those decisions.”
– Participant quote from usability testing
Participant’s screener and recruting script used to screen and recruit users for testing
Learnings & Reflection
Redesigned Yelp home screen with map and top 10 filters