Yelp
Problem
The project was initiated because users were frustrated with the long journey from home screen to a friend’s favorite restaurant list.
Yelp is a mobile and web application that helps users find local businesses. It is also a platform where users are able to find events, talk with other Yelpers, and find, rate, and review businesses. Yelp identifies their target audience as 20-50-year-old urbanites on their local audience page based on high intent local search behavior.
Timeline
Role
Tools

Concept
User journey experience map of finding their friend’s favorite restaurants in the area
“Where do I go to find my friend’s favorite restaurants?”
– Yelp User
Discovery
Paper prototypes
What users want
“It’s less likely that I would want to search by a friend, more likely that I would want to search by the top ten based on price, top rated on top of those decisions.”
– Participant quote from usability testing
Participant’s screener and recruting script used to screen and recruit users for testing
Challenges
Low, mid, and high-fidelity screens showing baseline grid, adjustments, updates and final with redesign with added features
Project Outcome
Learnings & Reflection
Results

Redesigned Yelp home screen with map and top 10 filters